PROJECT
Caxy website re-designCaxy wanted to update aesthetics as well as certain functionality of the website. Add missing parts of the website - new pages.
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MY ROLE
UI Designer | CaxyUI Design & Website Design
TEAM
Project Manager
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Problem StatementCaxy wanted to update aesthetics as well as certain functionality of their website. There were UI Design issues:
The website content was difficult to read
SolutionEstablish the modern look and feelAs a tech company, it is important for Caxy brand to be aesthetically appealing with modern impression.
Improve navigation to be more clear and intuitiveCreate a clear visual hierarchy and let the user to be able to focus on what the business want users to focus on.
ChallengesEstablishment of the design principlesWe needed to reflect the object of the website in order to clarifying the design principles.
Establishment of the stylistic directionIt was important to identify the stylistic direction following research on other industry competitors.
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Getting acquainted |
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Competitive visual analysisWe looked into how the visual competitors are achieving their goals through design elements and looked into what are the common design directions they had:
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Caxy Design PrinciplesAfter looking at competitors, we came up with Caxy brand personality to establish the Design Principles.
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