Even though eshots has been around for 20 years, I was their first UX/UI Designer and eshots never had UI Design stylistic guidelines.
After a few iterations, our team have accomplished the brand guideline and directions. Internal steak-holders were pleased to launch their products with defined branding at the end.
2. Helvetica Neue Blue
This typeface is often used in corporate environments with a professional presentation.
Clean look with drop shadow and round button makes the impression modern and easy to use. The blue balances the red on the logo and the round corners creates the feeling of friendly look.
Feedback: drop-shadow may cause accessibility issue under the direct sunlight during the event when it's incorporated in the product.
3. Futura Purple
Futura fonts are highly preferred in tech, modern startups fields. This makes the interface look much more futuristic and familiar. This exposed the eshots personality to a completely different and new direction and perhaps, adventurous.
feedback: This was not aligned to what eshots were currently. Also, this may make eshots look more feminine.